Nigerians have never had it so bad like the Buhari times. With economy in chains, security in tatters and life daily becoming increasingly difficult for the vast majority, the trend it seems is fast catching up with fast food chain, Chicken Republic.
In an Instagram post, the company, known for its aggressive use of fried chicken in all it’s menu announced it has introduced a new menu serves with only white egg.
“Start your week right with our delicious Egg Star Meal. Enjoy an egg with either spaghetti or white rice and our delicious new sauce for only N500,” read the Instagram post.
With N500, the company is trying to reach out to the lower cadre of clientele who may not be able to afford it’s lowest food of N700, comprising chicken, fried/jollof rice.
However, this may still not work for the company as the targeted audience would still prefer to buy their food locally. At the same price, a manual labourer would get which rice ( more in quantity) N250, beans N50, same white egg N50, cowhead N100, spaghetti N50.
Many indigenous and foreign companies are already folding up because of the harsh economic environment which the Buhari administration has done nothing to curtail, will Chicken Republic survive?
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