The Minister of Information and Culture, Alhaji Lai Mohammed, has called for closer collaboration between Nigeria and the United States in the Creative and Culture Industry.
The minister laid emphasis in the area of improving the quality of Nollywood movies.
He made the call in Abuja on Thursday when he received the United States Deputy Assistant Secretary of State for African Affairs, Ms. Akunna Cook.
‘He said, ‘Of immediate importance to us in Nigeria at this time is how to continue to improve the quality of our films. As you know, Nollywood, as our film industry is known, is among the top three in the world.Yes, the quality of our films have improved incrementally over the years, but we can still benefit from the rich experience of America’s Hollywood, the undisputed world best.
”Apart from improving the quality of our production through technical training and exchanges, we will also like to learn a few tricks in the area of Animation.”
The minister also informed his guest the efforts of the government in repositionjng the Creative and Cultural industry, which has been badly impacted by the Covid-19 pandemic, because of the immense contribution of the sector to the nation’s GDP.
“The Creative and Culture Industry is a key sector of the Nigerian
economy, contributing 17.3% to the country’s GDP in 2020 and, together with other seemingly unrelated sectors, providing between 10 and 15 million jobs. Indeed, the Creative and Culture Industry is the biggest employer of labour after Agriculture,” he said.
The Minister further listed some strategic interventions from the Nigerian Government in the Creative Industry to include the 22.9 Billion Naira Central Bank of Nigeria Creative Industry Financing Initiatives; the 1 Billion Naira Bank of Industry Nollyfund; another 1 Billion Naira Bank of Industry Fashion and Beauty Fund; N-Power Creative and Project Act Nollywood Federal Grant.
He said the government is still exploring other avenues to further
give the sector a lift.
In her remarks, Ms. Cook said during her three-day visit to Nigeria, she focused on the developments in the Creative Industry and Digital Technology.
She said Nigeria’s Creative Industry has proven to be not only a driver of the economy but a significant player in changing the world’s perception about Africa, particularly Nigeria.
Ms. Cook commended the Nigerian Government for refurbishing the National Theatre, Lagos which, she said, will create an eco-system and provide phenomenal opportunities for the stakeholders in the Creative Industry.
She pledged the readiness of the US Government to collaborate with
Nigeria towards boosting the Creative Industry in the country.